Deputy Director in the Office of
Graduate Studies
Singapore University of Social Sciences (SUSS)
新躍社科大學，簡稱躍大，是一所坐落於新加坡的國立應用研究型大學。Guan博士在南洋理工大學南洋商學院獲得市場營銷博士學位，並在中國北京大學光華管理學院獲得市場營銷學士學位。Guan博擁有超過 10 年的教學經驗，曾教授本科、研究生和高管級別的各種數字營銷課程。 Guan博曾就社交媒體分析、營銷中的人工智能和其他新興領域提供商業實踐諮詢和企業培訓。
Dr Guan Chong is Associate Professor in Marketing and Deputy Director in the Office of Graduate Studies, Singapore University of Social Sciences (SUSS), Singapore. Dr Guan completed her PhD in Marketing at Nanyang Business School, Nanyang Technological University, and her undergraduate studies in Marketing at Guanghua School of Management, Peking University, China.
Her research interests lie in the area of consumer decision making on digital platforms. Her publications appear in leading journals such as European Journal of Marketing, Journal of Interactive Marketing, Journal of Business Research, Telecommunications Policy, Psychology & Marketing, and DATABASE. She is an editorial board member of Internet Research.
With more than 10 years of teaching experience, Dr Guan has taught various digital marketing courses at the undergraduate, graduate and executive levels. She has consulted business practices and conducted corporate trainings on social media analytics, AI in marketing and other emerging areas.